business people shaking hands with layered marketing brand metrics on top

Brand Mergers: A Checklist for CMOs

Time reading: 5min

|

Date:May 24, 2023

Going through a merger or acquisition can be a transformative experience for any organization. As the dust settles and the integration process begins, it's crucial for CMOs to seiz...

By: The BlueOcean team

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Brand Mergers: A Checklist for CMOs

business people shaking hands with layered marketing brand metrics on top

Time reading: 5min

| Date:May 24, 2023

By: The BlueOcean team

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3 Characteristics of Transformational Brands

Time reading: 2min

| Date:May 4, 2023

marketing brand brand intelligence

By: The BlueOcean team

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Marketer's dilemma:  How to drive short AND long-term goals

Time reading: 8min

| Date:April 27, 2023

marketing brand cmosummit

By: Liz Tassey, VP of Marketing, BlueOcean

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BlueOcean Announces Partnership with Material, Vision for Decision Intelligence

Time reading: 3min

| Date:April 20, 2023

marketing Press Release company update

By: The BlueOcean team

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The Growth Lever You Can't Neglect: Excess Share of Voice (SOV)

BlueOcean helps brands justify, plan, and execute Share of Voice investments

Time reading: 4min

| Date:April 12, 2023

marketing Share of voice

By: The BlueOcean team

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Celebrating the Women of BlueOcean

BlueOcean celebrates International Women's Day

Time reading: 2min

| Date:March 8, 2023

company update

By: The BlueOcean team

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