We are certainly in the era of the widespread adoption of new technologies such as artificial intelligence, machine learning, and automation. These technologies are changing how we live, work, and interact with each other, and are profoundly impacting the economy, society, and the world at large.
Today, alongside 40 CMOs attending our inaugural CMO Impact Workshop, we unveiled our vision for how these technologies will impact marketing and unlock human creativity and business potential.
Decision Intelligence For Marketing
As marketing has increased purview over the customer journey and how brand strength drives business growth, CMOs have a unique opportunity to impact corporate strategy in this time of dramatic innovation. However, as AI becomes more prevalent, we are seeing a parallel increase in the amount of data that marketers need to master, as well as continued fragmentation of martech tools. To address these new opportunities and challenges, a new category is emerging. Decision Intelligence is the combination of data analysis, artificial intelligence, and human judgment to make better decisions. For marketing, that means more agile, confident decisions that build a strong brand, improve ROI, and drive growth for the organization.
To effectively bring Decision Intelligence to marketers, there are three critical elements:
Today we also shared a major advancement in the future-ready ecosystem for Decision Intelligence. We are thrilled to announce a powerful alliance with Material. The partnership will combine Material's industry-leading design, analytics, and technology expertise with BlueOcean’s cutting-edge brand intelligence technology. Together, we will unlock unprecedented growth for our customers through the power of brand and transformative experiences.
Finally, we are grateful to have shared the day with so many insightful, inspirational marketing leaders. These leaders will be setting the vision and carrying the torch for how AI can be a force for good in their organizations. We will be sharing a thought leadership piece representing the discussions and POVs shared by these innovative marketers in attendance. We look forward to continuing the dialogue and partnering with this community on the journey to AI-empowered human creativity.