Why PMMs make great CMOs and what that means for you

Time reading: 12min

|

Date:June 7, 2023

marketing CMO

[This is an adaptation of a session I delivered at the March 2023 Product Marketing Alliance Summit in New York] No one starts out as a CMO. And I didn’t even start out in marketin...

By: Liz Tassey, VP of Marketing, BlueOcean

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Why PMMs make great CMOs and what that means for you

Time reading: 12min

|Date:June 7, 2023

marketing CMO

By: Liz Tassey, VP of Marketing, BlueOcean

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Marketer's dilemma: How to drive short AND long-term goals

Time reading: 8min

|Date:April 27, 2023

marketing brand cmosummit

By: Liz Tassey, VP of Marketing, BlueOcean

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3 Strategies to take Business-to-Business to Brand-to-Buyer

Time reading: 4min

|Date:February 13, 2023

brand GTM Strategy brand intelligence

By: Liz Tassey, VP of Marketing, BlueOcean

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Measuring the impact of brand on revenue growth

Time reading: 3min

|Date:September 12, 2022

marketing brand intelligence Data Science

By: Liz Tassey, VP of Marketing, BlueOcean

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Content marketing still reigns. So how do you win the ultimate crown?

Time reading: 4min

|Date:August 12, 2022

marketing brand content marketing

By: Liz Tassey, VP of Marketing, BlueOcean

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